Design
May 11, 2026
Famous Logos: Stripped to the Type.
Ever wonder what famous logos look like naked? Typographically speaking, of course. We stripped away the custom tweaks, the perfect kerning, and the clever styling to reveal the raw, default fonts hiding underneath.
Category
Design
Reading Time
8 Min
Date
Ever wanted to peek behind the curtain of million-dollar branding? Italian designer Emanuele Abrate did exactly that with his project, 'Logo fonts'. He hilariously replaced famous brand names with the actual fonts they are built on. Suddenly, the iconic Nike swoosh confidently rocks 'Futura', WhatsApp is unmasked as 'Helvetica Neue', and Adobe sits plainly as 'Myriad'. See the brilliant typography swaps below!
Adidas
Adobe
Airbnb
Microsoft
Netflix
Nike
Spotify
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